Meanwhile, Glu Mobile is growing into a top mobile game producer, pushed by strong results from its top few franchises -- Design Home, Tap Sports Baseball, along with FUT Coins Covet Fashion. Glu expects complete bookings to property between $555 million and $560 million in financial 2020, whereas adjusted operating profit (as measured by EBITDA) also continues to grow.
With the addition of Glu Mobile, EA will have a large and growing cellular business generating $1.32 billion in bookings. That includes over 100 million monthly gamers on mobile, bringing EA's global hit across computers, games, and mobile platforms to 430 million gamers. Glu Mobile can leverage EA's marketing capabilities to enlarge its franchises internationally and expand even further.
There are many synergies between both of these game manufacturers. Glu Mobile's group, led by former Electronics veteran Nick Earl, has shown quite adept at creating, testing, and launching titles across numerous genres, including sports, role-playing, and lifestyle matches. Tap Sports Baseball has been a hit for the business, growing from about $4 million of bookings in 2014 to over $90 million in 2019. The teams at FIFA Mobile Coins for sale Sports and Glu Sports can clearly share ideas to make even better at what they do this well.